About Appiarium

What’s with the name?

People frequently ask about our organization’s name. One of the early discussions we had centered on what we should call our organization. Given our academic background, we felt a meaningful Latin name would be quite fitting. After tossing around a number of candidates, we initially settled on the word apiarium, which is the Latin version of the somewhat old-fashioned English word apiary. An apiary is a place in which domesticated honeybees are kept. If you ever have the opportunity to visit an apiary you will be immediately struck with the literal buzz of activity. Bees taking flight in every direction, and yet beneath it all a well-conceived plan in which every bee knows her particular role. Via a healthy dose of teamwork (honeybees are social insects that use surprisingly sophisticated methods of communication to work more effectively) and self-discipline she executes her task near optimally, deliver a sweetly unique product in the end.

This is what we aspire to do on every project we get involved in. This fact, along with Jonathan’s life long interest in apiculture and penchant for connecting all things back to Apis melifera, made “apiarium” the perfect moniker. Unfortunately, despite our cleverness, we soon hit a roadblock, as the Internet domain name was already taken! In a (not so unusual) burst of creativity, Hans suggested we insert a second ‘p’ in apiarium. After a quick whois, followed by a visit to our attorney, Appiarium LLC was born.